People can be so unaware of their surrounding and the effect they have on others. I always think of 'Sliding Doors' when something happens which could start off a chain of events. The bus driver who refuses to open the middle doors of a bus for a dad with a pram, the pedestrian whose random change of direction causes a bike to swerve, a delivery driver seeing no issue with changing a delivery time by a couple of hours.
What could happen? I'm a pessimist so I see a missed
appointment, an accident waiting to happen and a crisis at work that gets worse
because you're not around. In reality this is how we live our lives - randomly
bumping, or not, into each other and getting nudged ever so slightly, or not,
into different directions. I was thinking about this as at work one of the
creative team mentioned 'the nudge effect' in respect to a brief we are working
on. I'm lucky enough to work with some ridiculously talented creative people
who spend all day thinking about things and coming up with cool ideas. How the
hell I got into this job still baffles me and when I think of some of the
amazing experiences I've had during my working life I can't help but be very
happy that I got nudged along (special thanks here has to go to Lorna for
seeing that job at Emap many moons ago and getting me out of media sales -
before anyone takes offence it wasn't for me, I personally didn't enjoy it and
wasn't that amazing at it).
So we come to baking. My slight obsession with finding a
good red food colouring that stays red when baked, remembering that I have a
tall cake box at home I got from work and the front cover of 'Jamie's' magazine
all nudged me to bake a three (I know!) tiered red velvet cake. The quantities
look scary but they should - it's three tiers of substantial cake covered in
cream cheese frosting!!!! Let's see how creative the team gets when hopped up
on aggressive red food colouring sourced from the US ...
Ingredients
Cakes
250g softened butter
600g caster sugar
4 large eggs
40g cocoa powder
80ml or 80g of bake safe red food colouring (Dr. Oetker
red gel works)
2 tsp vanilla extract
600g plain flour
2 tsp salt
2 x 284ml pots of buttermilk (Waitrose is the only place
I can find it or 2 parts natural yogurt to 1 part whole milk)
2 tbsp white wine vinegar
2 tsp bicarb of soda
Frosting
200g softened butter
900g icing sugar
400g full fat cream cheese
1. Preheat
the oven to GM4.
2. If
you have three 20cm sandwich tins then grease and line the bottoms. I only have
two so you'll need to use one twice.
3. Cream
butter and sugar in a big bowl. It won't properly cream together but just make
sure it's all mixed up. Add the eggs one by one, scraping down the sides.
4. Put
the food colouring, cocoa powder (I don't bother to sift) and vanilla in a bowl
and mix together. Add to the batter and combine.
5. Then
add the salt and about 1/3 of the flour. Mix. Then add one of the pots of
buttermilk, mix, then 1/3 flour, mix, then second buttermilk pot, mix, then the
last of the flour.
6. Mix
the vinegar and bicarb in a bowl and add to the batter. Mix well.
7. The
batter allows you about 800g per layer so weigh it out in a bowl and put in the
sandwich tins. Obviously if you just have two then keep some back.
8. Bake
for about 35 to 40 minutes. If you have a gas oven you'll want to switch the
tins around on the shelves half way through if doing two together. Test with a
knife or skewer and if it comes out clean leave them to cool.
9. The
frosting is easy but icing sugar is so messy. If I had an outside I'd do it there but I don't so I use a good
processor. The quantities pack it to the max and you can of course use a hand
held whisk or freestanding. So put the butter in with the sugar and mix until
combined through. Add the cream cheese and you're done.
10. Once
the cakes are cool layer them together with frosting - there is enough for a
fairly generous layer between each. Remember to do this on your serving plate,
stand etc as you won't be able to move it once finished! Choose your most
evenly rounded top for the top one and smooth out any random bumps or wonkiness
by using a sharp bread knife to gently cut then away. When it comes to frosting
a palette knife is your friend. Build the coverage of the sides up slowly by
doing a little at a time until you can't see any cake. Crumble up some of the
cut off cake and sprinkle on the top. Voila!
N.B. When frosting, to get a nice finish on the bottom,
gently put strips of baking paper slightly under the bottom layer and once you
are finished slowly remove them. It will give you a clean finish.
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